What I work on
Three pillars. One connected operation.
An agency runs your ads. A vendor sells you software. I've sat in your chair — I see how acquisition, retention, staffing, and court utilization all pull on each other, and I build the system that makes them work together.
Pillar 01
Acquisition
Are you bringing in new members predictably?
Step 02 · Acquire
Turn on predictable member acquisition.
Not a campaign — a funnel. A clear path that moves a curious beginner into a regular player and a regular player into a member, with the offers, the follow-up, and the front-desk behavior that make each step happen on purpose instead of by luck.
Step 05 · Systemize
Hand your team the playbooks so it runs without either of us.
Roles with accountability, documented processes, and a reporting rhythm your team can run on their own. The goal isn't dependence on me — it's a club that's easier to run and worth more to own.
Pillar 02
Retention
Are you keeping the ones you have?
Step 03 · Retain
Seal the retention gap.
New members are the most expensive members you'll ever have. I fix onboarding, the first 90 days, and the reasons people quietly stop showing up — then build reactivation into the calendar instead of leaving lapsed members on a spreadsheet.
Pillar 03
Monetization
Are your courts, programs, and pricing earning what they're capable of?
Step 04 · Monetize
Get more out of the courts you already own.
Pricing, program mix, and court yield. Midday softness, off-peak inventory, program density, and what each hour of each court is actually earning — then a plan to raise it without adding a square foot.