You're making six-figure decisions on a gut read.
I'll find $75,000 in annualized revenue in your club. If I can't, you owe nothing — and there's no pitch.
Apply below. Ninety seconds. I read every one.
- 20 years at the Director/GM level — racquet clubs and luxury hospitality
- 20+ clubs run or advised
Apply for a Diagnostic
Ninety seconds. Five questions. I read every one.
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The five-question Typeform/Tally form drops in here. These are the questions it asks, in order:
- 01How many courts do you have, by sport?
- 02Roughly what did the club do in revenue last year? (ranges, not exact)
- 03What percentage of your weekday 9am–3pm capacity is currently sold?
- 04What's the one revenue problem that would matter most to fix in the next 12 months?
- 05If I found $75,000, who besides you signs off on acting on it?
The Club Revenue Blueprint is free. If it doesn't identify at least $75,000 in recoverable annual revenue in your club, you don't pay.
Tennis Club of Rochester
$75,000 in annualized new membership revenue, reached at month three.
The club wasn't broken. Courts were busy at night, the staff was good, and membership had been flat long enough that flat felt normal. Nobody could say where the money was going.
The read came back with a ranked list: a membership offer that didn't convert the people already walking in, weekday daytime hours the building was paying for and not selling, and no system for turning a program participant into a member.
We fixed those in order. The engagement was $3,100 a month, and the number was reached at month three.
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$75,000
Annualized new membership revenue
$3,100/mo
Engagement cost
Month 3
When the number was reached
Where $75,000 comes from
Four ways to the same number. None of them require a bigger building.
The courts you already own
Eight courts. Ten points of utilization — about five more booked hours per court per week — at $40 an hour.
≈ $77,000 annualized
One new member a week
Fifty-two net new members over twelve months at $120 a month. At a healthy $150 cost per acquisition, that's about $7,800 spent to build it.
≈ $75,000 annualized
The members you're already losing
A 500-member club at $120 a month, cutting monthly churn from 4% to 2.5% — roughly seven members a month you stop losing. You spend nothing to acquire them, because you already did.
≈ $65,000 in year one, and you exit at a higher run rate
Or — most likely — a little of each
Fifteen new members. Three more booked hours per court per week. One additional clinic block, twice a year.
$21,600 + $46,080 + $7,968 = $75,648
None of these is a heroic number. That's the point. $75,000 almost never hides in one place — it's four or five ordinary things running at 70% of what they should. The diagnostic tells you which ones, in your club, with your numbers.
Illustrative math at industry benchmarks — court utilization, $120 average revenue per member, and a $150 cost per acquisition. Your diagnostic runs these against your actual numbers.
Owners and directors who've had me in the room.
I have known Mike Manzella for multiple years, having personal and professional relationships with him. Over the years, we have worked in the same organization and when I became a vendor, we worked side by side to positively impact both organizations. Mike represents knowledge, integrity, innovation, and experience. He has been a pleasure to work with and has had a great positive impact on me and my organization.
Having known Mike for over a decade in a professional capacity, I have found his knowledge and expertise in all aspects of the Tennis and Pickleball industries to be at the highest level. When I made the transition from a Staff Professional to a Director of Racquets, his help and guidance made the transition so much easier for me, which in turn improved the quality of the programming, staffing and overall quality of my club.
I've known Mike Manzella in the tennis industry for the past 17 years. Throughout this time, I've consistently sought his advice on career matters, coaching strategies, and various business and tennis-related topics. In 2025, when I had the opportunity to establish my own indoor tennis club in Lehi, Utah, I specifically reached out for Mike's consulting expertise. His extensive knowledge has proven invaluable in the process of building our club and structuring the business operations.
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Most owners can't answer all three.
- 01
Acquisition
Are you bringing in new members predictably?
- 02
Retention
Are you keeping the ones you have?
- 03
Monetization
Are your courts, programs, and pricing earning what they're capable of?
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Diagnostics per quarter, spots currently open, and the close date go here — matched word for word to the outbound email copy.
The guarantee
If the Club Revenue Blueprint doesn't identify at least $75,000 in recoverable annual revenue in your club, you don't pay.
Tennis Club of Rochester: annualized new membership revenue delivered — reached at month three.
Why this might not be for you
The diagnostic is free. Acting on it isn't.
If you're looking for someone to run your ads, this is the wrong call. I'm not an agency, and most of what I find has nothing to do with advertising.
If your membership model, your pricing, and your program mix are off the table — if the answer has to be “market harder” — I'll find the money and you won't be able to go get it.
If you need board or ownership sign-off and you don't think you can win that conversation, tell me on the findings call. Half my job is building the case you take upstairs.
And if you want a report to put in a drawer, you can have one. It just won't change anything.
But if you've been making six-figure calls on instinct, and you're willing to change how something works once you can see where the money actually is —
that's the whole point.
Apply for a Diagnostic
Ninety seconds. Five questions. I read every one.
Placeholder — application embed pending
The five-question Typeform/Tally form drops in here. These are the questions it asks, in order:
- 01How many courts do you have, by sport?
- 02Roughly what did the club do in revenue last year? (ranges, not exact)
- 03What percentage of your weekday 9am–3pm capacity is currently sold?
- 04What's the one revenue problem that would matter most to fix in the next 12 months?
- 05If I found $75,000, who besides you signs off on acting on it?
The Club Revenue Blueprint is free. If it doesn't identify at least $75,000 in recoverable annual revenue in your club, you don't pay.